Monday American Express entered the game in the rapidly growing electronic payments arena with Serve.
Serve allows consumers to make in many different ways. The Serve account can be funded from a bank account or a debit, credit or charge card. Payments can be made into the account online, via mobile phones or at any store that accepts American Express. Money can also be received from other Serve accounts much like PayPal's service does. For ultimate mobility Serve works with the Apple iPad and iPhone as well as Android Devices. A BlackBerry App is also in the works.
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